Our Approach

We believe that good qualitative research is an essential element of every brand, marketing and commercial challenge.

  • Fresh, intelligent thinking at every stage of a project
  • A holistic approach to insight - combining continuous data, qual, quant, observation, connections, social listening etc
  • Insightful analysis
  • Inspiring workshops
  • Clear, actionable debriefs
  • Flexibility, enthusiasm, enjoying what we do...

What sets up apart is our ability to help out with the clientside role too (when you don't have the time) . . .

  • Analysis / rewind of existing knowledge
  • Writing research briefs
  • Managing partner agencies
  • Consultancy and advice